Savvy

UI / UX Design

Savvy is an app designed to easily find happy hour deals at restaurants and bars in Savannah, Georgia. The app was a 2018 SCAD Secession Finalist.

background

As college students in Savannah, we understood the importance of finding affordable options while keeping up with the vibrant downtown scene. The lack of a centralized platform for sharing happy hour deals sparked our idea for a new app called Savvy. With a focus on budget-friendly drinking, Savvy aims to become a go-to business directory and crowd-sourced review forum for the local community.

ideation

Savvy was conceived as a solution to help locals and tourists discover the best food and drink deals in Savannah. Our goal was to offer a user-friendly app that presents happy hour information in a simple and intuitive manner. By establishing strong connections with bars in the area and fostering community interaction, Savvy outshines its competitors by providing up-to-date and comprehensive information.

interface

The app's interface features a dynamic map that instantly displays current happy hour deals. Users have the option to customize their search by adjusting time settings to view deals for different hours. Additionally, Savvy offers a unique feature called "Savvy Hour," which allows users to plan out routes consisting of three different establishments offering food and beverage deals within walking distance of each other.

brand

The name "Savvy" was chosen to reflect knowledge and expertise while also serving as a playful nod to the city of Savannah. The Savvy logo design emphasizes fluidity and connectivity, symbolizing the routes users can take during their Savvy Hour adventures. The vibrant color scheme of blue and orange was deliberately selected to create an inviting and engaging visual experience, ensuring the app remains user-friendly regardless of the time of day it is used.